How to Write an Awesome Online Dating Profile Using Marketing Tactics

I'm starting to see that online dating is a lot like digital marketing. You create awesome content with valuable information, use keywords, and quality photos to convert "visitors" into "clients" or in the case of online dating, actual messages. So why not try to loosely apply some copy writing practices to online dating?

1) "Research"
Before you start typing a single word you should assess what you want and think from the point of view of your "target market." Since people typically want to date others that share their interests, you should assess what characteristics you have that your ideal mate would be looking for. If you're an outdoorsy guy looking for an outdoorsy girl, do you really want to read about how much she likes wine and cats? Probably not, right? So make sure you include interests that your dream guy or girl would have as well. If you love being outdoors then mention it! If you want to date someone into indie music, make sure your profile talks about your love for obscure bands that no one has heard of.

2) Who Are You?
If you don't know, you're not ready for a relationship anyway. If you at least have some inkling of who you are as a person you should be able to pull off a decent "About Me" section. People online want to know exactly what they're "buying" without having to invest much time. A genuine and interesting profile won't get you every attractive person but it will get you QUALITY people.

I know that injecting personality into a wall of text is difficult but it can be done! Just be true to yourself! I'd be happy to help anyone who needs it. Your privacy will be respected.

3)  Make It Easy to Message You
If you're like many women, you believe getting a message that says "hey" means the guy is too lazy.  In reality guys just have it really hard. After spending time trying to construct funny and sweet messages for multiple girls without getting any messages back, it starts to seem like a meaningless endeavor. Trying to write a message based on an awful profile is pretty difficult. Give guys opportunities to talk to you by providing interesting information your profile. Ask a question in your profile, be specific about your interests and talents, or write something silly that is hard to ignore. These are all great ways to turn views into actual messages.

4) Stop Being Negative
ANY negativity on a profile makes you seem bitter and lame. Every person in their right mind doesn't want to "play games" and no matter how many times you say "don't message me unless you're intelligent" you'll still get plenty of messages from idiots.  Besides, do you really think time wasters and idiots even bother to read your profile? They got stuck at "yer hawt" and decided to message you based on a couple of pictures.

Warning:
Do not write a novel. Since I'm conducting an experiment I actually make the effort to read profiles. There are plenty that make me want to flip a table over because they're so LONG. No one's going to read it. From your profile, guys just need to know you're cute, nice, have a sense of humor, interesting, and not crazy or married.